Music Video Analysis

Feel Good by Modestep analysis:

Modestep produce music in the dubstep genre which is a style of music that have become increasingly popular in younger audiences in the past 5 years. Branching from the genres of electro, club and DJ music it is determined by its heavy use of bass and build up to what is known as a 'drop' like the chorus to a pop song to some extent.

The impact is instant when watching the video, opening with a stunning young female getting up and answering the phone and with a highly saturated grade and arty lighting to help create eye candy for the viewer. The strong representation of the artist is shown through the grading lighting and style of lighting as well as the locations and the characters in them.

There is is a disregard for the rules of continuity in this video with man jump cuts for rhythmic effect and to pace the narrative to the music. An example of where the rule of continuity is broken is right at the beginning where the 180 degree rule is broken at the picking up of the mobile.

Like a majority of music videos there is repetition throughout the clip. The focus on the briefcase is continuous for the viewer and repeats for the three groups of people who it is given too and opened by. In terms of the performance at around halfway through the video clips of the performance in what looks like a club are shown and these clips become more predominant towards the end of the song as the audience a slowly brought into fully viewing the location of the performance.

The Wow-factor and visual pleasures are throughout the video. For example the comical office dance scene where the focus is on a middle aged man dancing in a sexual manor and this looks very out of place considering he is in a suit. This provokes a reaction from the audience. Also the scene with the dances is visually impressive and the wall flip provokes an impressed reaction from the audience.

This fairly recent music video has a predominant modern style with rebellious and youthful connotations throughout which reflect popular culture.